Why do even the biggest, most well known brands update their logos (multiple times)?
Nike, Target, McDonalds, Starbucks, the list goes on…
Here is WHY?
Ultimately, customers want to see a company that is keeping up with the rest of the world.
Your logo is the first thing your customer will see. So having an updated, modern logo, shows that your business is evolving, adapting & keeping up with the modern world.
The human brain processes visual content 60,000X faster that text. Which means before you even get an offer out to them, they have and experience with your brand. If it stands out, they will invest more time to learn more.
